FCMB
THEMATIC CAMPAIGN
INTEGRATED
JOHN EBOSETA CW
SOLA ALONGE AM
INSIGHT PUBLICIS
PROFESSIONAL WORK
FCMB
ASPIRATIONS
YINKA AKINSOWON CW
DAVID MOTUTU AD
LAWRENCE CHIKEME AD
DAVID BAMISHILE-RICHARDS DCD
We created this thematic campaign for First City Monument Bank (FCMB) based on their core brand values of simplicity, reliability and helpfulness - offering new brand products and services to help every customer feel confident to pursue their aspirations, whatever it may be.
I worked as a Copywriter on the team that came up with the entire campaign concept, writing the TVCs, radio spots, Print/OOH/Digital copies and several half-time spots for the duration of the campaign.
'Racetrack' 30'
00:00 / 00:31
'Supporter' 30'
00:00 / 00:31
'Next Step' 30'
00:00 / 00:31
