We created this thematic campaign for First City Monument Bank (FCMB) based on their core brand values of simplicity, reliability and helpfulness - offering new brand products and services to help every customer feel confident to pursue their aspirations, whatever it may be.

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I worked as a Copywriter on the team that came up with the entire campaign concept, writing the TVCs, radio spots, Print/OOH/Digital copies and several half-time spots for the duration of the campaign.