Whether big team or small team, group stage or final, every UEFA Champions League football match has 'Unmissable Moments' for everyone.

 

This fresh perspective is Heineken's brand point of view, and with this local top spin campaign, we communicated this message to the Nigerian market during the 2018/2019 UEFA Champions League Season.

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I was the copywriter on the team that worked on this campaign, coming up with the below OOH materials that were based on glocal football insights and the Heineken Fresh Perspective POV.