RAISED IN
LAGOS
IN HAMBURG
CRRNTLY
COPYWRITER
In the words of ancient African Philosopher Mauricius Kaballinus, "I am human and I love to breathe".
I’ve been writing for as long as I can remember - as a child, I wrote a short love story for my primary school crush. It was about two sentient floppy disks playing Hercules on Windows 98 in 1999. Weirdly, she loved it - until another boy won her over with ice cream.
I almost became a Professional Dancer, but I don't think all one's hobbies and passions should be monetized - at least not fully.
I still dance though. . . a LOT! Dance is life, it's love, it's everything.
In real life, I’m a regular guy who has an unhealthy obsession for Dance, Music and Football - I’ve been a Liverpool Fan for 18 years now, so if you’re a fan of a rival club, I can’t work with you (I kid, I kid…it’s really not THAT deep. Hire me, please. You'll Never Work Alone.)
I previously worked in the Banking/Financial Industry, before making the switch to my first and true love, working with words. I worked as a Copywriter for 2 years at Insight Publicis Nigeria, where I was privileged to work on a wide range of brands, from Alcohol brands (Heineken, Tiger Beer) to Pharmaceuticals (Novartis) to Financial Institutions (FCMB) and more.
After winning a nationwide scholarship, I headed to the acclaimed Miami Ad School Hamburg,, during which I worked at DDB Berlin, INGO Hamburg and Scholz & Friends on 3 month internships. I was privileged to work on a wide range of brands and was part of pitch winning teams. I've also had a stint in the E-Commerce Industry - I worked at Razor Group, a Berlin based Unicorn.
I'm currently a thjnker — working as a creative copywriter at my creative home thjnk Germany. I’m much more than your regular Copywriter though - besides over a dozen TV Commercials and Radio spots I’ve written and had produced, I’ve also done rap demos , been a voice-over artiste and a freelance screen writer.
I’m currently working, writing, living, laughing, dancing, learning and improving my skills to fulfil my life goal to create or die trying..
PROFESSIONAL
BRANDS I
WORKED ON
Heineken
Tiger Beer
FCMB
HealthPlus
Strongbow
Domino's Pizza
9Mobile
Novartis
McDonald's
Foodpanda
Volkswagen
Cathedral City
NUK
Audi
SPEC/STUDENT
Nike
Adidas
Martini
HSBC
The New York Times
Barclays
EA Sports
FIFA
Spotify
Nespresso
Fanta
Penguin
Burberry
AWARDS
Andys Gold 2021
AWARDS AND
PUBLICATIONS
Summit Awards 2021
Communication Arts Awards 2021
New York Festival Advertising Awards (Finalist) 2021
Ad Stars Awards (Finalist) 2021
WARC Awards, Silver, Effective Social Strategy, 2019
Heineken Chairman #192Countries. Insight Publicis
PUBLICATIONS
Ads Of The World
White Label Comedy
WARC
Packaging Of The World
Guide Freak
WeLoveAd
Nairametrics
Brand Crunch
The Difference
The Guardian
Medium
Work Experience
thjnk
CREATIVE COPYWRITER x CONCEPTOR
January 9th 2023 - present
I currently work as a creative copywriter and conceptor at thjnk Germany.
Razor Group, Berlin
COPYWRITER x CONTENT WRITER
April 1st 2022 - August 2022
As part of the in-house D2C Creative Team, we handled the communication and performance marketing of over
40 FMCG brands and products, preserving brand tonality and working on content and brand-book creation, and as point of contacts for Brand Lab Managers. My fluid role entailed Copywriting in various forms - Conceptual Copy, SEO Copy, Performance Copy, Social Media Copy, Blogs, Emailers, UX/UI Copy, Amazon Listings and more. I gained a lot of invaluable experience during my stint in the E-Commerce Industry - learning a lot about its link with the Creative Advertising Industry.
Scholz & Friends, Hamburg
COPYWRITER x CONCEPTOR
July 2021 - September 2021
At Scholz & Friends Hamburg, I was privileged to work on concepts for McDonald’s, Vodafone, NUK, AOK etc.
I was part of the team that won the pitch for the Cathedral City Cheddar business.
PLACE I
WORKED AT
INGO Hamburg
COPYWRITER x CONCEPTOR
April 2021 - June 2021
I was part of the inaugural INGO Hamburg team, working on and pitching ideas for a wide variety of brands - Burger King, Audi, Milka, Persil, Aral, Curtice Brothers etc. We won the pitch for the Foodpanda Deutschland during this period.
DDB Berlin
COPYWRITER x CONCEPTOR
January 2021 - March 2021
I had my first 3-month Internship at DDB Berlin, working as part of the Voltage Volkswagen creative team.
Insight Publicis, Lagos
COPYWRITER
October 2017 - September 2019
I was part of a team that created some of the biggest campaigns in Nigeria and Sub-saharan Africa. I wrote several TV Commercials, Radio Spots, and came up with concepts for major brands like Heineken, FCMB, Tiger Beer etc.
United Bank for Africa (UBA)
CUSTOMER RELATIONSHIP OFFICER
April 2016 - July 2017
I handled day to day interactions with customers, as well as handling of Funds Transfers, Account Management,
Card Issuance etc. I was able to secure over 400 Million Naira in new business to the bank.
Education
Cannes Lions Creative Academy
COPYWRITER
June 2023
WHERE I HAVE STUDEIED
Miami Ad School, Hamburg
COPYWRITER
October 2019 - December 2021
CONTACT
INFORMATION
Let's work! Hit me up.