Music in Advertising has always fascinated me, and being a huge Hiphop/Rap fan, I've always tried to find a way to infuse this personal passion into creative work (where and when it fits.)
This is my #AdRapper series, showing my use of music and lyricism in creative advertising and brand communication.
You need food. You need groceries. Don't stress, Foodpanda's got both deliveries.
Had this fun idea while interning at INGO Hamburg- what if Foodpanda remixes the Panda hit by Desiigner, with the lyrics
about the brand instead? Months later, I linked up with Filmmaker/Art Director Saba Noneshvili and we made this music video.
Go Off JBL
My JBL Charge 4 speaker is the one thing that I've depended on through the ups and downs, in good and bad times,
across different climes and continents. So I made this 'visual love letter' in its honour.
The McCypher McDonalds
Germany and England are long lost cousins and have always been rivals, especially in recent history. Many nationals/residents
have negative perceptions about one another, believing in stereotypes that are not always true. But we have a lot in common.
I made this concept piece for McDonald's. It's essentially a rap battle between two cousins - one in the UK and the other in Germany
who go back and forth humorously about their respective countries. It peaks when they’re interrupted by a mutual friend - The Big Mac.
Fun Fact: The UK rapper is my real life cousin and recording artiste Elijah Khan
Adidas Samba* Adidas
This was actually a long copy idea, but I made it more 'poetic', said my teacher Klaus Bender. So I decided to perform it.
Many people have no idea what the Adidas Samba is, or the fact that it has a rich history in classic football,
80s and contemporary pop culture spanning 60 years. This is an ode to the iconic sneaker.
*This is a lyric video. Actual music video coming soon.*
Nothing Like The Rest StarTimes
This TVC was created in 2018 while at Insight Publicis to communicate the uniqueness of Bundesliga (the German League)
to StarTimes' millions of subscribers in sub-saharan Africa using Rap Advertising.
I wrote and rapped the demo for this StarTimes 2018 Bundesliga campaign (coincidentally before I came to Germany).
Star 45cl Challenge Star Lager Beer,
Wrote and rapped this demo radio spot for the launch of Star Lager Beer's new 45cl bottle, while at Insight Publicis.
The goal was tor create a simple and catchy promo spot that could run as radio spots and live on digital platforms.
Never ran officially, but we had fun making this!
Brainstorm Sessions is a rap duo composed of two
mad Ad men — a Copywriter (me) and an Art Director
(Samuel Olorundare @samasvp).
It started out as a fun freestyle session while brainstorming ideas for the Ad Agency we both worked in — and led to a freestyle tape, the eponymous 'Brainstorm Sessions' in 2019.
Red Verb Salad is the second release from the group. Now thousands of miles apart, they have a freestyle brainstorm session about everything and anything going on in their home country of Nigeria, and in their minds.
No Mics, no Production, just 11 minutes of Bars, Flips, obscure references and multiple entendres.