Free The Bud Case Board_edited_edited.jpg
 
BUDWEISER
DIGITAL INTEGRATED
PRODUCT INNOVATION
BRAND ACTIVATION
JOHN EBOSETA CW
BUDWEISER
FREETHEBUD
MIAMI AD SCHOOL
STUDENT WORK
Digital-05.png

With Marijuana now legal in many states in the United States and around the world, the Cannabis Industry is a growing multi-billion dollar industry.

 

Yet, Black and Brown OG Weed Entrepreneurs are behind bars and called 'drug dealers', while white 'legal' Weed Entrepreneurs today are billionaires and are called 'innovators'.

 

FreeTheBud is a campaign by Budweiser leveraging the brand’s power and global presence to urge for prison reform and the release of people in jail for sale or possession of weed - addressing this deeper societal issue.

Free The Bud Case Board.jpg
Free The Bud #Bud4Buds Can.jpg
Free The Bud Portal.jpg
Free The Bud TechCrunch.jpg
Free Rhe Bud OOH Social.jpg
Digital-01.png
Digital-06.png
Digital-05.png
Digital-02.png
Digital-04.png
Digital-03.png
Room Service Caseboard_edited_edited_edited.jpg