JOHN EBOSETA CW
MIAMI AD SCHOOL
With Marijuana now legal in many states in the United States and around the world, the Cannabis Industry is a growing multi-billion dollar industry.
Yet, Black and Brown OG Weed Entrepreneurs are behind bars and called 'drug dealers', while white 'legal' Weed Entrepreneurs today are billionaires and are called 'innovators'.
FreeTheBud is a campaign by Budweiser leveraging the brand’s power and global presence to urge for prison reform and the release of people in jail for sale or possession of weed - addressing this deeper societal issue.