With this credential campaign, we created a digital interactive experience that shows Heineken's status and global reach, with real life insights and parallels to the Nigerian Market to attract consumer attention and drive volume sales during the 2018 FIFA World Cup.

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We launched limited World edition labels with countries expressions on each bottle. By partnering with Shazam and turning it green, beer drinkers scanned the flags to unlock a thrilling interactive experience of the country, and people with most scans rewarded with a European Tour. This campaign hit over 1 Billion Social Impressions.

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I worked as a copywriter on the team responsible this award-winning campaign, coming up the Print/OOH copy, Radio scripts, as well as ideation and creation of general campaign communication materials.